In this section you'll find a variety of B2C and B2B digital work--websites, banners, email and landing pages--for a wide range of brands.

The variety is testimony to my versatility as a writer. Go ahead, throw a challenging digital assignment at me and watch great things happen. 

Dr. Amar Bose hired me to build a direct marketing agency within corporate communications that would market the Wave Radio/CD and the Acoustic Wave Music System, and launch the QuietComfort Headphones. I enjoyed many successes during my time there. Working with Mayhew Breen Productions, I oversaw the creation of the company's first infomercial with host Herbie Hancock, which maintained brand integrity while delivering a three-to-one ROI. I also saw the first of many print campaigns sweep the Consumer Print category at the DMA's Echo Awards.

Dick Wechsler hired me as SVP, Executive Creative Director to develop Sprint (Assurance Wireless) creative and build a creative department at Lockard & Wechsler as well. During my four years there, I conceived and wrote numerous DRTV spots for Sprint, and many other DRTV spots for a variety of clients including Sears, Walmart and Panasonic. 

Sears came back year after year for holiday spots to promote various Craftsman tools. And year after year, those drive-to-retail spots were so successful they sold out product and had to be pulled off the air! In the 2013 campaign of four spots, two of them made Ad Age's "Top Ten Pre-Thanksgiving Ads" list, in the #1 and #6 position. 

Walmart turned to Lockard & Wechsler Direct again and again for drive-to-retail DRTV spots (in English and Spanish) supporting their various health-related house brands: ReliOn, Equate and Spring Valley. Why? Because we were so successful at promoting them and driving traffic to the stores.  

The beauty of this spot for Panasonic's Jetforce vacuum derives from several ingredients: our highly talented and telegenic actress, a cool script by yours truly ("instead of making a mess, you make a clean getaway"), and the seamless CG work by Quietman Productions. 

Working with Vox Marketing as co-creative director and copywriter, I helped the agency launch the now well established brand, Sonos. In addition to print and digital executions aimed at consumers, we also developed sales-support materials for retailers--email and e-newsletters. 

Working with Vox Marketing as co-creative director and copywriter, I helped the agency develop the creative for this unusual but now successful brand, iRobot, maker of automated floor- and pool-cleaning robotic devices. If you want cleaner floors, stop cleaning them. Let Scooba or Roomba do it for you!

While at gyro in New York City, I worked on a number of accounts including Virgin Airways, GE Life Sciences, LifeCell, KCI, ITT, InfoGroup and Hess Energy. For Hess, we developed an all-digital flow of marketing communications (excepting the three radio spots posted here) promoting Hess Small Business Services.

Electricity and natural gas, anyone?

I have worked with Vox Marketing on the Philips Healthcare account for many years, on everything from trade show support, to internal videos and collateral materials designed to motivate and reward staff, to mailers promoting various medical devices to physicians, municipalities, police and firefighters. Much of that work is proprietary and not publishable here.

Working with Outthink over a five-year period, I helped to build the American Gaming Association's G2E brand into the pre-eminent international conference for gaming professionals, growing attendance to 28,000 from 8,000 in that period. During that time, we also launched G2E Asia and grew that show to become the leading gaming event in Asia.

Working with Vox Marketing as co-creative director and writer, we launched the Zeo Personal Sleep Coach, a system designed to monitor and report on one's sleep patterns in order to help people develop more satisfying and restful sleep.

In addition to our work for Sears Craftsman, we created successful DRTV campaigns for several other tool brands at Lockard & Wechsler: Positec and Worx. Though the 60-second spot was the bread-and-butter format for many of our executions in this category, we also developed :120s and :30s. Here's an example of how not to bore a consumer with two-minutes of selling.

The Cardscan business came to me via a colleague from Bose who had moved on to Newell Rubbermaid, Cardscan's parent company. He knew they had a great digital contact management product and wanted a B2B TV spot to promote it. And promote it I did. In fact, the spot outsold their staple advertising vehicle, airline magazine print, two to one. And ran for nearly three years! The mail campaign included here also drove robust sales. 

How do you make the superiority of PVC pipe over ductile iron pipe for municipal infrastructure interesting to consumers and tradespeople alike? By featuring a highly telegenic talent, and bringing home to viewers the importance of what that pipe delivers: clean drinking water. Slake your thirst with this spot for JM Eagle.

Here is an assortment of print work and radio spots for a variety of clients, from banks to life sciences. For several years I conceived, wrote, and produced (at Soundtrack, Boston), all the radio for the Museum of Fine Arts, Boston. Each spot featured whatever special exhibit was current, serving as an invitation to the show. Did people come? Yes, in large numbers. 

Here are several DRTV spots, including a :120 for Blinds.com, that provide proof that DRTV can sell successfully without underselling brand.

Here, too, are videos that I conceived and scripted. 

I'm always scanning the horizon for new and interesting opportunities. So don't hesitate to contact me with yours. Whether it's a simple writing assignment or something as complex as a TV spot, I've got the partnerships to make it happen quickly and successfully.

You can reach me at 413-325-6307. Or go to my Contact page.

I look forward to hearing from you.