Dr. Amar Bose hired me to build a direct marketing agency within corporate communications that would market the Wave Radio/CD and the Acoustic Wave Music System, and launch the QuietComfort Headphones. I enjoyed many successes during my time there. Working with Mayhew Breen Productions, I oversaw the creation of the company's first infomercial with host Herbie Hancock, which maintained brand integrity while delivering a three-to-one ROI. I also saw the first of many print campaigns sweep the Consumer Print category at the DMA's Echo Awards.